Those who know me are probably gagging on their fourth cup of coffee as they read this article. What? Tom Gordon – Mr. Marketing, Advertising Agency Guru – No Advertising? Has he gone mad?
My life WAS Advertising and Marketing:
Let’s start this blog article out by saying I believe in Advertising. I was a practitioner on both the agency side and the client side of the desk for over 30 years. I think advertising/marketing/public relations (now all heaped together as “communications”) help companies to grow, add new employees and fuel the economy.
My university degree is a B.S.in Advertising (circa 1969 – before the word “marketing” was coined). And no, I don’t need to be kidded about how the “B.S.” part of my degree relates to the “Advertising” part of my degree.
The first 1/3 of my career was working for advertising agencies on accounts like Dow Corning, General Electric, Magnavox and many others. The middle 1/3 was being a Senior Vice President for Marketing on the “client” side of the desk for a now deceased Fortune 500 company – U.S. Office Products. The final 1/3 was as a marketing consultant to emerging web companies.
Here is why you WON’T find Advertising and Marketing on our blog site:
Recently I’ve done a lot of soul searching concerning advertising on web and blog sites. Quite frankly most of it is intrusive, outdated, not realitive (to the particular site), and makes for a not positive experience.
When I started iTechGeezer.com a few years ago my mission was to provide personal technology information to Seniors. I’ve tried to be true to that mission.
My goals are to provide accurate advice, encouragement, information and direction that you could feel comfortable in sending your parents and grandparents to with no fear of finding “naughty” things, or misleading ads that are not realitive to our mission or goals.
Sure I wouldn’t mind picking up a few bucks from advertising on our web site. A few bucks might buy some new technology, or a great lunch with friends. But I’m fortunate that I don’t have to make a living from blogging. I respect those that do make a part-time or full-time living from blogging it is a tough way to go.
I’m sure that I’m not as pure and pristine as Consumer Reports. I do have my “preferences” as to hardware and software brands. I’m a stockholder in both Apple and Microsoft. We hope you will continue to support our blog by simply reading it, recommending it to friends and realitives and maybe linking your blog to ours.
Sincerely, Tom Gordon the iTechGeezer