Here’s Why Image Counts: Tesla 3 vs. Chevy Bolt

 

Tesla 3
Tesla 3
  
Chevy Bolt
Chevy Bolt
 

If you were in the market for a pure electric vehicle and the cost was the same would you buy a Tesla 3 or a Chevy Bolt?  A third of a million Americans just voted with their pocket books and the answer for them was a Tesla 3.

In comparing the two vehicles consider the following:

  • Both cost about $35,000
  • Both are total electric vehicles (no supplemental gas engines)
  • Both are made in the USA
  • Both have an electric range of about 215 miles
  • Each has a different “style” or “look” – I’ll leave which is more attractive to you, the reader
  • The Chevy Bolt will be available in late 2016
  • The Tesla 3 will be available in late 2017

If we are to believe that the two vehicles are so similar (except for that “style/look” thing) why are the following facts so dissimilar:

  • In the first week of ordering availability in late March of 2016 the Tesla 3 garnered over 325,000 pre-orders requiring a deposit of $1,000 each.
  • Since its January 2016 unveiling the Chevy Bolt’s parents (GM) has projected that it will sell 20,000 in the first year.

What?!?  How can that be??? How did the Tesla 3 beat the pants off of Chevy Bolt without any struggle at all?

Tesla basks in same sort of consumer “glow” as Apple.  Its high-end design, engineering, construction, fit and finish and a reputation for overall quality are admired by owners, and non-owners alike.  Consumer Reports magazine reviewed the original Tesla Model S vehicle and gave it the highest marks of ANY car ever reviewed.

The Chevy Bolt looks like it was designed by a committee on both the exterior and the interior.  While this is the company that brought us Corvairs and Vegas, it also brought us inspired vehicles like the Corvette Stingray. 

The Tesla 3 looks like a coordinated effort of a team that believes in synergy of both the exterior and the interior of the vehicle.  The Tesla 3 interior is of a minimalist design and the cockpit dash panel looks like an oversized iPad. 

To be successful in the long term, EV’s (Electric Vehicles) will have to be more than “boxes with wheels” that are re-engineered gas vehicles with batteries.  Only “clean sheet” electric vehicles that are designed from scratch will succeed.  And to totally succeed there will need to be nationwide electric recharging stations that can handle ALL the connectors from different EV’s and not just proprietary ones from one or two manufacturers.

We need to start thinking of personal transportation as “computers with wheels.” Those with out-of-box thinking like Apple and Tesla will most likely be the winners.  Can Detroit make the change?

Your thoughts and comments are always welcome.  Thanks for reading Tom Gordon’s – The iTechGeezer blog.

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