Tag Archives: Apple Store

Am I sitting in line at the Apple Store this year? No! Here’s why…

Waiting in line at the Apple store
Waiting in line at the Apple store

No one is a more dedicated Apple Fan Boy than me.  I’ve purchased almost every Apple product offered from 1978 on.  For many years, I’ve arrived several hours early at the Apple store (in either Grand Rapids or Lansing, Michigan) in order to be the “first one on my block” to have the latest Apple Mac, iPhone, iPad, or Apple Watch. I should also mention that I am an Apple, Inc. shareholder.

The photo above was taken of me waiting in line at the Apple store in Grand Rapids to be the first person in West Michigan to buy an iPad several years ago. I arrived at Woodland Mall at 6 AM along with the mall walkers.  I waited from 6 AM until 5 PM when the store re-opened (Apple had closed all of its stores on 3 PM that day to re-set the displays to feature the iPad.)  I was, obviously, the first in line!

So why am I not sitting in line this year?  

First – For the last couple of years Apple has allowed on-line pre-ordering of new devices with home delivery the same day that they are first sold in the Apple Store.  This saves me time and money since my closest Apple store is in Lansing, Michigan – about an hour away.

Second – Apple reported yesterday that it was happy to announce that the Apple iPhone 7 pre-order was so successful that there would be no (nada, zero, none) availability of iPhone 7 Plus phones in Apple stores and only limited availability of certain colors and configurations of the standard iPhone 7.  The happiness was reflected in Wall Street’s surge in Apple stock from around $97 to over $115.  That happiness was not felt by those in line (see below)…

It’s already Friday, the first day the iPhone 7 is to be available in certain parts of the world, Australia for example.

People in line at Apple’s Australia stores were pretty unhappy about the lack of availability of iPhone 7’s on the first day they were offered for purchase and delivery.

This is unprecedented.  In all of the previous releases of the Apple iPhone (since 2007) there has been limited availability of new product on the first day of sales at every Apple store.

Watch for an apology from Apples CEO Tim Cook.  I suspect he will apologize but spin the story as to how wonderful -and successful,- it was; that people loved the new iPhone 7 so much that it sold out worldwide before it was even able to appear in Apple Stores.

Tim, this is called inventory control.  There should have been iPhone 7 inventory in stock and held back for the first day of sales in Apple stores on September 16.

I’m Glad that I didn’t wait in line to purchase my new iPhone 7 Plus this year.  If you read my earlier post a few days ago then you read that after only 7 seconds past the start time of ordering on-line, my iPhone 7 Plus delivery date slipped from September 16 to September 23 or September 30.

Oh well, it’s not like I’m sitting here without something to make a phone call on.